What tools are they embracing? Do various cultures impact the tools that are gaining in popularity?
They are embracing all sorts of tools. There a lot of them out there, and nobody, repeat nobody can predict how much traction they’ll eventually get inside a company culture. So what the savvy social software engineer will do is try lots of things and see which snowball rolls all the way down the hill, rather than put all of the eggs into a single, oversized basket. 6. Do you see a difference in the way global enterprises are embracing social media v. small to medium sized businesses? Big businesses will always have trouble with anything that subverts hierarchies, for hierarchy is the glue that holds large organizations together. Small businesses have an easier time with blogs and whatnot, for there are fewer layers to keep happy. Secondly, small companies are for the most part private companies. Large companies generally have public shareholders. Different rules apply. 7. What similarities/differences do you see between C-level acceptance of social media and mid-management? Mid-Manage
