WHAT TONE WORKS BEST IN BUSINESS PROPOSALS?
Your word choices (diction) will determine the tone of your document. In a proposal, you want to choose words that convince your readers you can complete this project competently and professionally. Winning proposals develop a confident, professional, reliable tone. HOW WILL THIS PROPOSAL BE EVALUATED? To meet the minimum requirements for a passing grade, your document must: • Be delivered on time. • Be formatted as a memorandum and structured as a proposal. • Use headings, subheadings and other design features to enhance readability. • Establish an effective statement of need focusing either on the needs of business minors, international students, or business majors. • Convince your audience, Dave Dusseau, that you have carefully designed your project the ways the University or Oregon and the Lundquist College of Business currently attempt to meet these needs and evidence from other universities about alternative ways of meeting these needs. Also, convince your audience that your prop
