What to watch out for while designing websites?
• Your competition is only a click away. Studies have shown that the most used feature of a browser is the ‘back’ button. • Keep the look of the website ‘fresh’ as you would of a physical store. If your store looks the same 365 days a year, customers will think of you as stale. So change the design with the seasons, holidays, festivals, etc. • There is no one thing that matters in web design. It is the combination of content, images, layout, navigation, search, ease of use, etc. that together create the right visitor experience. So allocate your resources accordingly to get everything right. Just to emphasize the point, if your website has the greatest products in the world but visitors can’t find them, you have a problem. • Finally, we have found in our research that websites can be used for branding purposes. When visitors visit your website before they visit your store (this is fairly standard now), they already have an image in their mind. So you can leverage your website to create
