What the heck is CAN-SPAM compliance?
The CAN-SPAM act of 2003 (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) enacted the U.S’s first set of standards for sending commercial emails and is enforced by the Federal Trade Commission. This law was created to protect consumers from unsolicited email, otherwise known as “spam.” Though the jury is out on how effective this regulation is, it nonetheless behooves everyone who sends commercial email to follow the law so you don’t risk blacklisting, fines, or even prison. Though it’s beyond the scope of the FAQ to describe in detail what’s in the CAN-SPAM act and how to comply, you can find more information about it here. The point for you as a sender of email is that email delivery services make it one of their main concerns to ensure that you (and them, by extension) stay compliant with CAN-SPAM act. They even monitor your outgoing emails and send them back to you if they suspect non-compliance (usually with suggestions for how to fix your email). T
