What techniques have had exciting results in the first few months seasons of publishing Spiegel & Grau titles?
MW: The motivation is always the same: to reach as many people who you think will be interested in a particular title as you can. How you go about that depends on the type of book you are working on. For Spiegel & Grau’s first title, Suze Orman’s Women & Money, we were blessed with a well-known author with an established platform, an endless list of contacts and connections, and a clear and targeted message. Suze is a tireless promoter who really believes in the message of her book. Working with Suze is akin to what I imagine working on a political campaign would be like. Our message was refined from very early on. And then we took it to the people. We hit up every single person, website, corporation—you name it—who had ever worked with Suze and enlisted their support. With that book it was more a matter of keeping up with the response than it was coming up with new and creative angles. Our second title, the historical thriller Ghostwalk, was all about getting people to read it early o
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- What techniques have had exciting results in the first few months seasons of publishing Spiegel & Grau titles?
