What tangible techniques or best practices will attendees take home to implement in their own businesses?
TN: The sessions are being led by real experts, so the attendees are getting tips from the pros. Attendees will be able to think about their own obstacles to success and learn from others how to overcome them. Theyll gain a broader perspective and learn whats working in a variety of vertical markets and brands. ML: Specifically, youll also see what industry leaders are doing in terms of video, mobile delivery, determining pricing models, lead generation, engaging their audiences and implementing social media. ABM: Toni and Mike, as a former chair and current chair of the ABM Digital Media Council, you both have been an integral part of Digital Velocity since its inception. How is 2009 different from the event in past years? Why is this year the must-attend event? TN: There is a totally different format this year that is much more interactive than in the past. The panels are going to be in Q&A format and the moderators will ask tough questions. I think the biggest benefit is to be able
