Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

What tactics did AstraZeneca employ to market Nexium?

April 26, 2017AstraZeneca employ market nexium tactics

0

Posted

What tactics did AstraZeneca employ to market Nexium?

1 Answer

0

Posted

The complaint states that AstraZeneca advertised heavily to both Prilosec users and doctors, priced Nexium far below the cost of Prilosec, gave discounts to managed care plans and hospitals, barraged doctors with free samples and offered coupons in newspapers.