What strategies does Toyota follow to retain its No.1 position in the global market?
Toyota is constantly looking for ways to lower costs and improve products. It translates most of the additional profits it earns, over GM, into better product design and additional capacity. At GM, the Executives vote themselves bonuses and the union demands more benefits and featherbedding at the first sign of profits. While G.M. is closing its factories in its native country, how can Toyota open its new plants in North America? It offers customers cars that are less expensive and less trouble to own, over the life of the cars. Toyota’s don’t break as much and perform well. GM vehicles require more repairs and don’t age well. How will the native slogan “Wake up America and Buy American” affect the future of Toyota in the US market? Not much. Thanks to big bonuses to executives, outsized fringe benefits for the UAW, poor product quality and just plain arrogance GM and the UAW have lost the loyalty of American car buyers. Americans are not protectionist in their buying habits, and GM ex
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