What stops people from giving themselves glowing reviews?
Nothing except their own conscience. Shame, shame! If you click on the reviewers link, you will see a great many single-review reviewers, folks who popped on, wrote a single glowing review and were never heard from again. While we don’t mean to discourage first-time reviewers, understand that newbies will not enjoy the credibility of old-timers. The icons next to a reviewers name indicate, in general, how many reviews have been made. By clicking on a reviewer’s username, you will see all the reviews they’ve written, and for what theaters. If a reviewer has written 1 or 2 reviews, and they are all for the same theater, we may not be inclined to let their reviews carry the same weight as someone with a greater breadth of reviewership.