What stops a competitor from clicking multiple times on an ad?
This phenomenon — known as ‘click fraud’ — is actively monitored and tracked by the search engines. While the methods that each search engine employs to deal with this vary, they each have effective measures in place to ensure that advertisers are only charged for a ‘click’ when the individual clicking on the ad has a valid interest in the product/service being marketed. In the event that an ad is clicked on more than once within a 24 hour period, the advertiser is only charged for one click.
