What steps is Coca-Cola taking towards improving the carbon footprint of its Olympic sponsorship?
Coca-Cola is committed to reducing our environmental impact and using our Olympic partnership to inspire our consumers and partners to do the same. We were the first drinks brand to publish the carbon footprint of our iconic products, allowing consumers to see the carbon footprint of a can or bottle of Coke, Diet Coke and Coke Zero. We have already launched 50 Recycle Zones across the country, to encourage people to recycle on-the-go and we aim to have 80 in place by the time the Olympic Games arrive in London. Most recently, we provided Westminster City Council with 260 recycling bins to place in central London. On Oxford Street alone, these bins are already collecting a tonne of recyclable waste every day. Greenpeace awarded us the ‘first green medal’ of the Beijing Games and we will be using this experience to ensure London 2012 is the most sustainable games ever. Managing our carbon footprint is an important aspect of this, and we will seek to reduce carbon emissions wherever possi
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