What steps have individual commercial Web sites taken since June 1996 to address online privacy issues?
How many have employed the procedures for notice and choice set forth in the Joint Statement on Online Notice and Opt-Out presented at the June 1996 Workshop by the Direct Marketing Association and the Interactive Services Association? Our company, NetCreations, Inc., is a Brooklyn, N.Y., Internet software and marketing firm that has not only conformed to the DMA’s and ISA’s notice and choice procedures but exceeded them. In February 1996, our company pioneered what we call opt-in email marketing because of our concerns about consumer privacy on the Internet and our desire to create a win-win solution for online marketers and consumers alike. I am the author and co-author of many books and articles about Internet business, including Exploring the World of Online Services (Sybex, 1993), The Internet Business Guide: Riding the Information Superhighway to Profit (SAMS, 1995), and A Pocket Tour of Internet Shopping (Sybex, 1995). I also write the Market Wise column for NetGuide magazine an
Related Questions
- Does the HIPAA Privacy Rule address when a person may not be the appropriate person to control an individuals PHI?
- What steps have been taken to address privacy and security risks associated with the sharing of information?
- What steps have individual commercial Web sites taken since June 1996 to address online privacy issues?
