What steps have been/will be taken repair the damaged reputation of the “White Attire Affair”?
The following steps have been taken: Media – We have developed a multi-media strategy to promote the new leadership of the White Attire Affair while repairing the damage done in the past. This includes both an aggressive online multi-media approach as well as a segmented local, regional, and national print media approach. Both media endeavors will address the fact there was a previous foundation but today under new leadership, the White Attire Affair is rising and expanding in areas of HIV/AIDS prevention and HIV/AIDS Leadership development. Initial word of mouth – We have secured the support of key men and women in Washington, DC who are either actively working in planning the White Attire Affair, donating their homes for various events, and/or have expressed an interest to donate financially either personally or through their businesses and employers.
