What steps can small business owners take today to build their return on customer?
Firms that flunk the trust test generally do so because they do not have a culture based on taking the customers’ point of view. A culture of trust is also more satisfying to employees. People want to work for a virtuous company. They don’t want to be ashamed of what they do at work, or have to justify their business actions.
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- What steps can small business owners take today to build their return on customer?
