What steps can a company take to stabilise its brand name?
if the company needs to stabilise its brand,it means it has grown to some satisfying level.then if it has to stabilise its brand it depends on various factor.competition from the other company which might be seemingly got improved product version like wise. Hence ,the first thing to be done is to improve the quality of product or service of your company.secondly ,to keep the present customers linked to you you may have to share your profit with them by way of reducing the price tag or service costs or whatever you might be charging.further you may have to multi ply your ways in reaching fresh customers with attractive ways of advertising’s.if i am the CEO of your company i would try all this first ,in complete detail.