What specific benefits can licensors achieve by bringing IP to market through ULR contracts?
• ULR contracts allow for the efficient monetization of patent portfolios • By increasing buyer confidence and therefore licensee demand, ULR contracts allow for increased licensing opportunities and revenue maximization • ULR contracts offer dramatically reduced legal costs for both licensor and licensee, due to standardized, exchange-based initial and follow-up offerings, as well as secondary market transactions • ULR contracts enable IP owners to avoid forced cross-licensing • By using ULR contracts the IP owner is able to outsource marketing, auditing and enforcement activities to third parties • Market participants receive timely reports on licensee usage • Licensing terms conform to fair and reasonable standards • ULR contracts offer a flexible rights structure
