What sort of Transaction Summary or Business Plan appeals to Hillcrest?
We prefer one that is concise and to the point. The better ones tend to be well thought out and analytical. They present a lot of information in as few words as possible. A good business plan would include these areas that are of the most interest are: a description of the project or the company; the market; the size of the opportunity that you are pursuing; an overview of the company’s product/services and planned products/services; a description of distribution channels; a thorough analysis of the competition; a summary of the backgrounds of the management; a three-year detailed summary of actual financial performance and three years financial projections (with the first year in monthly detail). We value a well thought out business plan more than a voluminous plan with appendices.
