What sort of market does the Supergems Group aim their jewellery brands to?
We have introduced three separate brands each of which are aimed at different market segments. The Cross of Love Brand is designed especially for the consumer who wants to express his strength and her love with a magical piece of Solitaire jewellery. Each piece of jewellery has our own brilliantly cut diamonds set in our unique patented Cuddle Setting. The Moments Collection is a fun collection which aims to bring consumers together with exciting design settings and quality cut diamonds. Fully aware of the substantial UK market that buy jewellery for non-specific occasions, the Moments Collection allows the modern independent consumers appreciate their jewellery for themselves “just because”. The Eternity Collection, aimed at consumers who wish to express their eternal love. These sentimental pieces are designed and set with our own trilogy brilliantly cut diamonds. These are a perfect anniversary or relationship landmark gift.
