What sort of business plan appeals to Atrium?
We prefer business plans to be concise and to the point. The better plans tend to be well conceived and analytical. They present a lot of information in as few words as possible. The areas that are of the most interest are: a description of the market the company is pursuing; an overview of the company’s initial product/services and planned products/services; a description of distribution channels; a thorough analysis of the competition; a summary of the backgrounds of the management team; a three-year detailed summary of financial projections; and a capitalization table. We value a well thought out 15-20 page business plan more than a voluminous plan with appendices.
