What sort of audience does LifeWay.com have?
The LifeWay user mirrors the typical Internet user in many respects, crossing over all types of divides such as gender and age. A balanced gender representation of 51% male and 49% female. 35% are 36-45 years; 25% are 25-35 years; 21% are 46-55 years. 17% have annual household incomes $70K+; 15% at $31K-$40K; 12% at $51K-$60K. 56% have taught Bible Study for more than six years; 43% have taught for more than 10 years. 63% visit the site once a week or more: 10% daily, 16% twice weekly, 37% weekly, 15% twice monthly, and 20% monthly.
