What sort of add-on sales might go along with collectible toys?
Jay Gibson, Discmo LLC: There really is no limit. Generally, the condition of the toy will determine its value, so cases to protect and display the product are demanded by the customer. Manufacturers often have a well-thought-out line of product tie-ins. Laura Rangel, Karito Kids: Anything that seems to relate to the product and the associated story behind it provides an opportunity for add-on sales. Toys today seem to cross sell in every imaginable category, including clothing, bedding and linens, and even food products. With dolls, of course, there are the more obvious add-ons, such as other dolls, outfits and accessories. Scott Stern, Norscot Group: We have recently introduced three categories of entry-level collectibles, which are designed to draw more people into the excitement of collecting construction models and capture the first-time buyer, who may not be quite ready to commit to a full-featured model. We know that once they experience the fun of collecting, many entry-level b
