What social factors can you identify that might either inhibit or encourage use of CheckFrees services?
I think word of mouth is still the best way to inhibit or encourage use of CheckFrees service. When a family member or friends introduce the service to another family member or friends, the effect will be greater. People may try it because another person had tried it and it makes their life better. However, this will only work if the existing customers are happy or at least satisfied with the service. Therefore, it is very important that CheckFree give full attention and effort to the customers. Mistakes should be little and contact must be maintained. Beside word of mouth, CheckFree can also introduce a forum where, social interaction is encouraged among users. In this forum, users can hear from other user about the service and ask questions. An administrator from CheckFree can also interact in the forum to answer difficult question and promote the service. How might the continued evolution of broadband Internet connections spur the growth of online bill payment? CheckFree’s newest tr
