What skills do I highlight when interviewing for a position in healthcare digital marketing?
Consumers and healthcare professionals now go to the Web before anywhere else to seek health information. Understanding what consumers and professionals want and need, and supplying that information online rather than simply pushing brand messaging, requires intense skill. The skills themselves are capability-specific — for example, candidates should understand research tools related to media planning and buying or measurement tools related to strategy and analytics. You must be well-versed in the complex tools available to marketers today, especially social media and realtime tools that enable a higher level of interaction and brand-building than ever before. Candidates may be asked to explain their experience with particular tools and resources by describing how or when they have used them in the past. Our interviewers would want to hear examples to gain an understanding of the depth of knowledge the candidate may possess. It is also helpful to bring work samples, especially for crea
