What skills are needed for copywriting?
Copywriting – “Without A USP You’re Dead” By Joe Robson Competition. Oh dear! Unfortunately this aggravating obstacle keeps getting in the way of our first million. Or perhaps in your case your second. But with so many people selling almost identical products, it’s often difficult to tell the difference. So how do you persuade your prospect to buy yours, and not one of the dozens of others so readily available? Obviously you have to stand out from the crowd. If you’re competing in a crowded marketplace you must at least appear different. How? You have to isolate your product’s Unique Selling Point and THRUST IT at your prospect. If you don’t, you’re dead in the water. —– “Yes you do have something unique to offer” What’s that – your product is similar to your competitors? Join the club! Let’s consider my position as a Copywriter and Marketing Consultant. (Yes I know you’ve been waiting for the commercial. But at least this one is educational.) There are lots of ‘average’ copywriters
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