What should U.S. newspapers start doing?
NE: That reminds me of the old Irish saying “I wouldn’t start from here if I wanted to get there”. The problem for U.S. newspapers is that they failed to invest and innovate during the good times. They remained hugely over-exposed to print revenues and missed a golden opportunity over the period 2003-06 to increase their exposure to digital. News Corp was the only one that managed to do this successfully through its acquisition of MySpace. Today many U.S. newspapers need to primarily focus on surviving for the next 2-3 years. To do that, they need to make big cuts to their cost base. However, if they do just that, they will just continue on the road to extinction. To survive beyond 2-3 years they need to do more to leverage their brand and increase investment in digital. News is migrating on-line and newspapers in general are hitting below their weight in the online news market. Do newspapers in the U.K. have a better shot at surviving and if so, why? Is the print situation there total
