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What should suppliers, such as drug and device companies, do to move to value-based competition?

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What should suppliers, such as drug and device companies, do to move to value-based competition?

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Suppliers can add far more value in health care delivery than they have yet realized. They must shift their thinking from volume to value. They must compete on delivering unique value over the full care cycle, based on careful study of long term costs and results versus alternative therapies. They must ensure that their products and services get only to the patients who truly benefit. We discuss the principles of value-based competition for suppliers in Chapter 7.

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