What should potential clients understand or know about the type of services Global-Z offers?
Global-Z’s core competency is in global address cleansing. Many marketers new to international marketing are familiar with data hygiene services in their domestic market, however global data hygiene is a much more complex and sophisticated process that requires significant knowledge and expertise specifically with international data. Global address data is very complex due to the significant variation in a wide range of factors that influence how addresses work around the world. Factors which can vary significantly from country to country include address formats, number of lines per address, length of address lines and other critical address components, address components unique to the specific country, address line syntax, contact name conventions, language, writing systems, data encodings, geographical factors, cultural differences, structure of the postal system, and many, many other variables. Technology can be a useful tool in dealing with these factors, however there is no substi
