What should one look for in the web logs to determine conversion rates?
Web log files are a problem because they record everything. Web logs record every request to your site’s pages from search engine indexes, to email harvester software, link harvesters and visitors. So first you need to filter out from log files the information that isn’t relevant to visitors. Then you’re looking for unique visitors (not visits) or unique sites. Once you have that filtered figure, you have the approximate number of visitors coming to your site, still not close to 100% because of proxy servers recording multiple visitors as one browser, but it’s as close as you can get with log files. Then you divide the number of people who complete the conversion action by the total visitors. That is your conversion rate. If you can get software that doesn’t use logs like IRIS METRICS or log software that works out the filtering like Web Trends, it makes your job much easier. Question6. What factors have the biggest impact on conversions on my web site? The short answer is differentiat
