What should consumers do to move to value-based competition?
Health care is a service in which physicians and patients are co-producers. Consumers need to participate actively in managing their health through lifestyle choices, obtaining routine care and testing, seeking excellent providers, complying with treatments, and active participation in disease management and prevention. Consumers need to be the front-line participants in their health and health care. Even in today’s flawed system, studies show that informed and involved patients tend to choose less invasive (and thus less expensive) treatments, have better results, and better compliance with medical instructions. These observations underscore the potential for all participants to benefit from a value-based positive sum competition.
