What should companies in a small market, like Estonian is, do to become more efficient in advertising?
Marketing budgets in smaller countries are not as large as in big countries, thus, especially smaller markets can profit from guerrilla marketing. What kind of secrets you will reveal to Estonian marketing people on November 5th? Guerrilla marketing takes time, energy and imagination. It is not enough to just implement on guerrilla marketing activity and sit back and watch the results. Instead of saving money on marketing during the current economic crisis – should companies change their methods instead? What should they do? Right now it is not the time to cut back your marketing programs. During economic downturns, companies often look for quick cost saving measures as a way to keep the bottom line looking good. Along with operating costs, marketing budgets are usually immediately slashed. In the long-term, however, this proves to be detrimental to the company’s health rather than helpful. It actually costs a company more to get back to levels before the recession than if they had mai
