What should companies be Webcasting now?
It’s not about mass acceptance. It’s a question of what’s worked for you in a smaller setting that could use more distribution online. Every company that’s publicly traded should be broadcasting its quarterly earnings calls and annual meetings. That’s a no-brainer. Trade-show presentations, product releases — particularly for products that appeal to an Internet demographic — are other big opportunities. Nobody is going to stick around and read about a product release, but like infomercials, more people will watch a show about it. Finally, the Web lets you communicate in real time — both inside and outside the company. When Intel makes a big decision, Andy Grove uses Webcasting so that everyone in the company, and everyone that Intel does business with, gets to hear the news at the same time. When you compare it to the memo culture that we’ve built up over the last 20 years, it’s like the difference between talkies and silent movies. Coordinates: tsanders@broadcast.com.
