What should be the motives in wanting to be an artist manager?
Artist management is a calling. There is no greater pleasure than watching your artists’ success grow and their dreams and aspirations realised. To be an important part of this process and knowing that you made a difference is motive enough. How do you decide whether an artist is right for you to manage? It’s just a gut feeling. If I am excited by their potential and vision and believe I can make an important contribution, then I’m in. What are the most important elements in making an artist-manager relationship work? Who should ultimately have the final say? An important quality for any manager is being able to listen and understand an artist’s needs. You have to be able to solve problems calmly, motivate and be positive and optimistic even in the most difficult of circumstances. The artist always has, and should have, the final say – it is their career. Is there a “set of rules” that work with all artists in terms of managing them or does the “rulebook” have to be rewritten each time
