What should be the main characteristic of an organic apple?
A. For all organic fruits and vegetables, without a doubt, the main characteristic should be its excellence, with an intense aroma, consistency and organoleptic quality. It would also have to include its conservability, since these are products free from any protection given by chemical fertilizers. As for its excellence, I intend the goodness to which we, the Italian consumers, inhabitants of a country, which could’ve become the European “sierra”, were used to. This is a country capable of producing an infinite variety of fruits and vegetables due to its broad expanse. From apples to apricots, from peaches and citrus fruits to medlar trees and so forth, with the “taste” to which people were used to up to some ten years ago.
