What Should Be in a Mission Statement?
The Purpose Statement The purpose statement clearly states what your organization seeks to accomplish: Why does your organization exist? What is the ultimate result of your work? Purpose statements usually include two phrases: * an infinitive that indicates a change in status, such as to increase, to decrease, to prevent, to eliminate * An identification of the problem or condition to be changed. The Business Statement This statement outlines the “business (es)” (i.e., activities or programs) your organization chooses in order to pursue its purpose. Specifically, you must answer, “What activity are we going to do to accomplish our purpose Values Values are beliefs which your organization’s members hold in common and endeavor to put into practice. The values guide your organization’s members in performing their work.
