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What should B.C. do with Cereal City?

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What should B.C. do with Cereal City?

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Robert Warner The Enquirer The Battle Creek River ripples past a still-gleaming brick-and-corrugated-steel building, not yet 8 years old but already looking to start over. The torrent of tourists promised for Kellogg’s Cereal City USA never flowed this way. In the end, its owners found themselves knee-deep in visitors and over their heads in red ink. The cereal industry museum closed Jan. 4. While the Heritage Center Foundation which owns and operated Cereal City mops up, the future of the three-story, 45,000-square foot building on prime riverfront property is a popular discussion topic around town. Marcia Leavell of Battle Creek knows exactly what she wants: “An Imax theater.” And she’s not alone. That was the most popular response from among more than 30 solicited by an Enquirer reporter for this story. “It’s wonderful!” Leavell raved. “It’s a humongous screen and the sound and the picture are just wonderful.” She told of taking her granddaughter as far as Detroit to see shows on Im

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