What should a band consider before signing with a video promoter?
HIP: Whether or not it is affordable to their budget and also the best time to move forward with a promotion. Like I said earlier, it is always best to time a video promotion to coincide with a tour and/or new release to maximize impact. Q: Why should artists choose HIP – describe what makes HIP unique: HIP: We are fearless when it comes to promoting cliché-defying artists outside the mainstream, while always remaining selective in the projects we promote. We truly do everything we can to go the extra mile for our clients, whether it’s offering up the HIP Hotel, my annual cross county tour visiting programmers, or producing one of our own HIP Clips for them (which we put up on our YouTube page among many other locations). We’re all artists ourselves, so we know how much these things mean to our clients to know that we have a sincere and vested interest in helping these artists out.