What shapes of diamond cuts do the Russians prefer?
The Russian market is already formed. Unlike in the U.S., pique diamonds are not sold on it. Russian people basically demand better quality products. Quite a lot of fancy-cut diamonds are sold. Round diamonds are traditionally preferred. In 2007, we expect Smolensk Kristall domestic sales to reach million. The local market of diamonds is dynamically developing; We expect that Kristalls turnover in the home market will increase by 15-20 percent next year. – Is it possible to create the united brand Russian diamonds in the global market? Certainly, this question is crucial for us. Such a brand should be created, but we cannot do without the support of the major diamond manufacturers, who are actually the core for the Russian diamonds. It requires heavy expenses, first of all, for advertising. It is necessary to attract additional investment for this purpose. But those who have interest in it will get good dividends. I can say with confidence that the Russian cut diamonds are as famousas
