What sets Brazilian Keratin Treatment™ apart from older technology chemical straighteners and relaxers?
The answer is simple – this process doesn’t involve breaking down the hair and restructuring it. The older technology treatments are designed to irreversibly modify and restructure keratin by using products with very high pH levels, usually greater than pH 9 (very high alkalinity). At these very high pH levels the hair shaft will soften, and then swell tremendously and thus become damaged. The pH range of the Brazilian Keratin Treatment™ is between 4 and 5; exactly the normal pH of human hair. The hair shaft is not softened or swollen so the condition of the hair is not compromised and each strand maintains its structural integrity and its strength.
