What segment/demographic clicks on text-based advertising and follows through buying the product from the associated vendor?
Currently I believe that more clicks don’t lead to sales and are also associated to click-fraud then suspected. Savvy internet users may click on text based advertisers during the research stage of buying but eventually default to using sites like Pricegrabber or branded vendors like Amazon. I am interested in hearing from people that are fans of text-based advertising and have clicked on links that have lead to sales.
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- What segment/demographic clicks on text-based advertising and follows through buying the product from the associated vendor?
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