What rules govern attorney advertisements and solicitations under New York ’s Rules of Professional Conduct?
A. Rule 7.1 governs attorney advertisements. Attorney advertising may not contain a statement or claim that is false, deceptive or misleading, or that otherwise violates any Rule. Rule 7.1(a). Solicitations must also comply with the additional requirements of Rule 7.3. Additional rules concerning identifying a practice or specialty, and concerning professional letterheads, signs and other notices, are set forth in Rules 7.4 and 7.5, respectively.
