What royalty is a good royalty?
Just like any regular deal it depends upon who is in greater need. If the manuscript is extra ordinary and the author is a proven best-selling author, publishers pitch to get the rights, leading to better deals for writers. If the manuscript has been rejected by several publishers, the one who picks it up and invests logically negotiates harder. Hence royalties have no fixed rates. An industry average is 8-10 percent.