What roles does the development team need for a successful CMS project?
Development teams should remember: a CMS installation is an editorial project, not a technical project. The team needs an engineer, but only as a consultant to provide reality checks. The most important roles on the team are the editorial director and the metadata specialist. It’s also essential to have a project manager to keep the project on track and to ensure everyone who uses the CMS is involved in the process. Many of our clients are currently trying to personalize the web experience to create unique experiences for each user. Do you believe there’s a need for content management systems to personalize pages? This is another strategy that will result in a CMS project failing. It is really hard to install a CMS. The CMS migration is expensive, intensive, and risky. But so often, I hear from designers, “Since we’re tearing everything apart for this project, why don’t we redesign and add personalization? We can also get a mobile device strategy going and hook it into our accounting s
