What role will the DBA play in the data warehouse of the future?
Farrell: With our previous data warehouses, DBAs spent 80% of the time moving the data around and 20% of their time with users. Now we’ve completely reversed that. DBAs are working with users to try to implement the analytic applications that help users do better work. In addition, there is an interesting career direction for DBAs. Data mining is coming into its own. Data mining was something DBAs were never involved in, but now we’re turning it into something that is a natural extension of what they already know. What impact will the Sarbanes-Oxley Act have on the use of the data warehouse? Farrell: I see companies doing different things with a warehouse that they probably didn’t do before. The focus will be on customer analysis and customer profiling and, of course, a company’s financials. Companies will be looking for trends and consistency from one year to the next, and that is hard to do using just a company’s financial systems. Once you pull the data from different sources, clean
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