What role will clients (brands, marketers, agencies) of WPP and Google play in the program?
Clients of WPP and Google may volunteer to provide case studies and data for research being conducted by award recipients. The specific study topics will dictate which clients and client data will be of most value to the research. The Program Committee will assist in identifying the most beneficial client contributions. The program sponsors (WPP & Google) will engage clients to solicit and secure their involvement. Strict confidentiality provisions would apply to the use of client data and award recipients who are given access to or use of client data will be required to enter into relevant non-disclosure agreements.
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- What role will clients (brands, marketers, agencies) of WPP and Google play in the program?
