What role should managers play in the design and development of e-commerce systems architectures?
* What is the role of senior managers in implementing these e-commerce systems? What This Book Is about and Why You Should Read It This book is about helping managers to profit from the transition to e-commerce. The book is for managers of companies of all sizes. For managers of large companies, the book will help identify high-payoff e-commerce applications, reposition their companies to compete against Internet-only competitors, manage the organizational change process, and drive the implementation of the highest-payoff e-commerce applications. Managers of Internet-only companies will find this book useful by providing insights into the strategies and management approaches that their land-based competitors will attempt to use in order to compete with them. Internet-only competitors will find it useful to understand how larger companies are coming to grips with the competitive and organizational challenges that e-commerce forces the large company executives to face. This book accepts
