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What role does talent play in todays agency environment?

April 26, 2017agencies agency AOR Environment in-house partner play talent today

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What role does talent play in todays agency environment?

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Too many agencies today seem to have the notion that talent can be measured in hipness or hotness or blog-worthiness. Yet, to us, the real value of talent is still measured against one yardstick: Will it help our clients to grow more successful? Today, talent transcends the creative department. Enlightened agencies recognize it as a current that runs through the entire workforce – from strategic planning and account management to media and production. Good agencies recognize it. Nurture it. Reward it. And demand it.