What role does Street Art play in hip hop play culture?
Street art is an evolution of graffiti, which is a component of hip-hop culture. HipHopCanada: How did Marc Ecko Watches get involved in this project? I approached MEW to sponsor because of the brand’s ethos and involvement with Graffiti culture. Marc Ecko has incorporated art into his products and the brand actively supports graf and street art culture, internationally. HipHopCanada: You produced the 416 Graffiti Expo for years. What did you learn from that initiative and how are you applying your learnings to UNLTD? Through the 416 I gained an understanding of graffiti art and an appreciation for the artists’ talent. Most of the artists participating in UNLTD are original 416 artists whose work has evolved from Graffiti to street art (and beyond). HipHopCanada: What made you move from Graffiti to Street Art? What is the difference between the two? Grafitti is considered a Street Art but there is much, much more. Street Art is not restricted to a certain look, medium or materials. It
