What role does online play in classified ad sales (e.g. local search)?
M.D.T: El Clasificado has grown in sales of print classifieds that come directly from users who placed a free classified online, thanks to the relative ease with which users can do this on our website. Since January 2009, sales of print classifieds that come directly from online have almost doubled.” Note: In a recent Los Angeles Business Journal article, El Clasificado advertiser Elena Cano, manager of Perfect Smile, a dental clinic in South Gate, says that the All Latino clientele she targets “is a demographic where not a lot of people have Internet access”. According to Cano, this makes Spanish-language print classified vehicles like Elo u Clasificado a good choice for advertisers. You can read more about whether Spanish-dominant Hispanics have Internet access in the following article: Hispanic Digital Media Debate: Does it Make Sense to target Spanish-dominant Hispanics via Digital Media?
