What role does machinery play in the package design process?
Machinery transforms two-dimensional concepts to three-dimensional reality in the marketplace. If a package design is not machineable, it is only a concept. With its focus on the full spectrum of solutions for the entire packaging supply chain, PACK EXPO is an ideal resource for designers, CPGs and private label manufacturers to consider options and alternatives to get their package to the marketplace economically and efficiently. It’s not unusual for attendees to come to the show with specific dilemmas or ideas. Some even come with package samples so they can determine if different systems can handle or produce the particular item. Q: How important do you think the structural packaging is to the overall brand image and do you think its importance has increased with the advent of digital marketing? Do you think that the physical structure is overlooked or less important than graphic messaging on a package? A: Both elements are essential to a strong package. The actual structure is what
