What role does internal communication play in mergers and acquisitions?
Effective communication is an essential ingredient for any organization undergoing change. Companies that implement effective post-acquisition communication reported significantly better results in areas such as • Customer focus • Employee commitment • Clarity of company goals and objectives • Productivity than did companies that delayed implementation for three months or more, according to a 2003 survey conducted by PricewaterhouseCoopers. Communication can also minimize damage caused by rumors, relieve employee anxiety, and build both internal and external support for change.
